Archives
All the articles I've archived.
2026 1
June 1
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A Field Guide to Wumboing
Wumboing is a verb, a lifestyle, and occasionally a magnifying glass. Here is how to do it.
2025 1
June 1
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Building Scalable GA4 Event Taxonomy in Google Tag Manager
Apply inheritance and the open-closed principle from software engineering to GTM, using Event Settings variables to build a scalable GA4 event taxonomy.